BS Business Analytics
Mission
The program’s mission is to develop professionals who are capable of transforming data into business insights by developing skills to visualize, analyse, synthesize and present data for effective decision making in the organization.
 
Introduction
Business Intelligence & Analytics continues to be among the fastest-growing areas in business education in the world. The BS Business Analytics program is aimed to provide the desired analytical skills to the students with strong critical thinking abilities who are wishing to harness the power of data to solve the business issues. This program will offer students unique skills to analyse, synthesize, and visually present data, covering all fields of Management i.e., Marketing, Management, Finance and supply chain management. In addition to learning how to use top-of-the-line software tools, students will also learn how to interpret data and identify important business trends using these tools.
 
Program Educational Objectives (PEO)
Graduates of Business Analytics Program are expected to achieve the following Program Educa-tional Objectives for BSBA program.

  1. PEO 1: Demonstrate excellence in the profession through in-depth knowledge and skills in the field of Business Analytics.
  2. PEO 2: Demonstrate effective management and communication skills being an individual or a team member.
  3. PEO 3: Show professional integrity and commitment to social and ethical responsibilities.
  4. PEO 4: Engage in continuous professional development for their personal growth and the betterment of society.
Program Learning Outcomes
The graduates of the program are equipped with the in-demand skills and knowledge required for success in their professional careers. This program is designed to give substantial hands-on computing skills, applied data analysis techniques and data visualization skills to solve business problems. After completion of this program students will be able to:

  1. Get deeper understanding of the business functions
  2. Extract, manipulate, and mine data sets from various sources to meet organizational needs.
  3. Apply business analytics and business intelligence tools as a business process to support evidence-based decision-making.
  4. Build and enhance Business Intelligence and analytics capabilities by adapting the appropriate technology and software solutions
  5. Design statistical models using data mining techniques to meet the needs of a specific business process.
  6. Create and present data visualizations to communicate information to business stakeholders using multiple forms of communication.
  7. Apply basic entrepreneurial strategies to identify and respond to new business opportunities.
  8. Adhere to ethical and legal guidelines to ensure data security, integrity, and confidentiality when presenting analytical information.
  9. Apply interpersonal, teambuilding, and leadership skills when participating in diverse environments.
Admission Requirements and Eligibility Criteria
As per the Admission Advertisement
 
Selection Criteria
Admission will be based on Test (Test 60%, previous qualification 40%).
 
REVISED SCHEME OF STUDIES FOR
BS Business Analytics PROGRAM
Structure of revised scheme of BS Business Analytics is as under:
 
Summary

Division of Courses Credit Hours
Compulsory Courses 25 Credit Hours
General Courses 27 Credit Hours
Foundation & Major Courses 51 Credit Hours
Electives 30 Credit Hours
Project 03 Credit Hours
Total 136 Credit Hours
 

Compulsory Courses (25 Credit Hours)

S.No Credit Hrs CODE TITLE
1. 3 GEN107 Business English I
2. 3 GEN108 Business English II
3. 3 GEN303 English III (Oral Communication)
4. 3 GEN401 English IV (Business Communication and Report Writing)
5. 2 GEN 109 Islamic Studies
6. 2 GEN113 Pakistan Studies
7. 3 QNT302 Mathematics and Statistics for Business
8. 3 QNT401 Statistical Inference
9. 3 TM201 IT in Business

General Courses (27 Credit Hours)

S.No. Credit Hrs CODE TITLE
1. 3 GEN201 Introduction to Psychology
2. 3 GEN202 Introduction to Sociology
3. 3 GEN203 Introduction to Philosophy
4. 3 GEN101 Understanding Quran I
5. 3 GEN102 Understanding Quran II
6. 3 GEN301 Business Ethics & Society
7. 3 GEN112 Islamic Law of Business Transactions
8. 3 TM202 Technology in Business
9. 3 GEN302 Creative Thinking and Reasoning

Foundation Courses (51 Credit Hours)

S.No Credit Hrs. CODE TITLE
1. 3 MGT201 Principles of Management
2. 3 MKT201 Principles of Marketing
3. 3 TMBA352 Business Analytics in HR
4. 3 TMBA33 Business Analytics in Marketing
5. 3 ACT201 Principles of Accounting
6. 3 TMBA371 Business Analytics in Finance
7. 3 FIN301 Financial Management
8. 3 TMBA473 Business Analytics for Supply Chain
9. 3 ECO401 Business Economics
10. 3 TMBA231 Introduction to Business Analytics
11. 3 TM203 Database Management Systems
12. 3 TM341 Digital Transformation in Business Organization
13. 3 TMBA232 Analytics in Python
14. 3 TM501 Enterprise Resource Planning
15. 3 TM331 Management Information Systems
16. 3 MGT402 Business Research Methods
17. 3 TMPM221 Introduction to Project Management

Elective Courses (any 10 courses from following – 30 Credit Hours)

S.No Credit Hrs. CODE TITLE
1. 3 TMBA351 Business Analytics Tools
2. 3 TMBA361 Advanced Business Analytics
3. 3 TMBA475 Predictive Analytics
4. 3 TMBA471 Machine Learning
5. 3 TMBA472 Data Mining and Warehousing
6. 3 TMBA474 Advanced Power BI and Tableau
7. 3 TMBA481 Management Issues in Business Analytics
8. 3 TMBA482 Balance Score Card and Performance Management
9. 3 TMBA483 Current Topics in IT and Business Analytics
10. 3 TM505 Database Design & Applications
11. 3 TM506 Concepts and Practice of Dss Modelling
12. 3 TM507 Business Process Management

Project

  CODE TITLE
3 TMBA511 Capstone Project

SEMESTER WISE SCHEME OF STUDY

Semester ~ 01  
S.No. Course Code Course Title
1 TM201 IT in Business
2 QNT302 Mathematics and Statistics for Business
3 MGT201 Principles of Management
4 MKT201 Principles of Marketing
5 ACT201 Principles of Accounting
6 GEN107 Business English 1
Semester ~ 02
1 TM202 Technology in Business
2 TM203 Database Management System
3 GEN202 Introduction to Sociology
4 ECO401 Business Economics
5 GEN108 Business English II
6 GEN103 Understanding Quran-I
Semester ~ 03
1 TM331 Management Information System
2 TMBA231 Introduction to Business Analytics
3 TMBA232 Analytics in Python
4 FIN301 Financial Management
5 GEN303 Oral Communication
6 GEN109 Islamic Studies
Semester ~ 04
1 GEN201 Introduction to Psychology
2 TM341 Digital Transformation in Business Organization
3 MGT402 Business Research Methods
4 QNT401 Statistical Inference
5 GEN401 Business Communication and Report Writing
6 TMPM221 Introduction to Project Management
Semester ~ 05
1 TM501 Enterprise Resource Planning
2 TMBA352 Business Analytics in HR
3 TM508 Accounting Information Systems
4 GEN113 Pakistan Studies
5 TMBA353 Business Analytics in Marketing
6 GEN302 Creative Thinking and Reasoning
Semester ~ 06
1   Elective 1
2   Elective 2
3   Elective 3
4 TMBA371 Business Analytics in Finance
5 GEN104 Understanding Quran-II
6 GEN203 Introduction to Philosophy
Semester ~ 07
1   Elective 4
2   Elective 5
3   Elective 6
4   Elective 7
5 GEN112 Islamic Law of Business Transactions
Semester ~ 08
1   Elective 8
2   Elective 9
3   Elective 10
4 GEN301 Business Ethics & Society
5 TMBA511 Project

Note: The department may change the sequence of courses in these streams as per the availability of resources. Course codes of general courses and basic business studies courses will be the same as approved by respective departments.