IIUI mission is to transform the society by promoting education, training, research, technology, and collaboration for reconstruction of human thought in all its forms on the foundations of Islam.
The program’s mission is to develop professionals who are capable of transforming data into business insights by developing skills to visualize, analyse, synthesize and present data for effective decision making in the organization.
Introduction
Business Intelligence & Analytics continues to be among the fastest-growing areas in business education in the world. The BS Business Analytics program is aimed to provide the desired analytical skills to the students with strong critical thinking abilities who are wishing to harness the power of data to solve the business issues. This program will offer students unique skills to analyse, synthesize, and visually present data, covering all fields of Management i.e., Marketing, Management, Finance and supply chain management. In addition to learning how to use top-of-the-line software tools, students will also learn how to interpret data and identify important business trends using these tools.
Program Educational Objectives (PEO)
Graduates of Business Analytics Program are expected to achieve the following Program Educa-tional Objectives for BSBA program.
PEO 1: Demonstrate excellence in the profession through in-depth knowledge and skills in the field of Business Analytics.
PEO 2: Demonstrate effective management and communication skills being an individual or a team member.
PEO 3: Show professional integrity and commitment to social and ethical responsibilities.
PEO 4: Engage in continuous professional development for their personal growth and the betterment of society.
Program Learning Outcomes
The graduates of the program are equipped with the in-demand skills and knowledge required for success in their professional careers. This program is designed to give substantial hands-on computing skills, applied data analysis techniques and data visualization skills to solve business problems. After completion of this program students will be able to:
Get deeper understanding of the business functions
Extract, manipulate, and mine data sets from various sources to meet organizational needs.
Apply business analytics and business intelligence tools as a business process to support evidence-based decision-making.
Build and enhance Business Intelligence and analytics capabilities by adapting the appropriate technology and software solutions
Design statistical models using data mining techniques to meet the needs of a specific business process.
Create and present data visualizations to communicate information to business stakeholders using multiple forms of communication.
Apply basic entrepreneurial strategies to identify and respond to new business opportunities.
Adhere to ethical and legal guidelines to ensure data security, integrity, and confidentiality when presenting analytical information.
Apply interpersonal, teambuilding, and leadership skills when participating in diverse environments.
Admission Requirements and Eligibility Criteria
As per the Admission Advertisement
Selection Criteria
Admission will be based on Test (Test 60%, previous qualification 40%).
REVISED SCHEME OF STUDIES FOR
BS Business Analytics PROGRAM
Structure of revised scheme of BS Business Analytics is as under:
Summary
Division of Courses
Credit Hours
Compulsory Courses
25 Credit Hours
General Courses
27 Credit Hours
Foundation & Major Courses
51 Credit Hours
Electives
30 Credit Hours
Project
03 Credit Hours
Total
136 Credit Hours
Compulsory Courses (25 Credit Hours)
S.No
Credit Hrs
CODE
TITLE
1.
3
GEN107
Business English I
2.
3
GEN108
Business English II
3.
3
GEN303
English III (Oral Communication)
4.
3
GEN401
English IV (Business Communication and Report Writing)
5.
2
GEN 109
Islamic Studies
6.
2
GEN113
Pakistan Studies
7.
3
QNT302
Mathematics and Statistics for Business
8.
3
QNT401
Statistical Inference
9.
3
TM201
IT in Business
General Courses (27 Credit Hours)
S.No.
Credit Hrs
CODE
TITLE
1.
3
GEN201
Introduction to Psychology
2.
3
GEN202
Introduction to Sociology
3.
3
GEN203
Introduction to Philosophy
4.
3
GEN101
Understanding Quran I
5.
3
GEN102
Understanding Quran II
6.
3
GEN301
Business Ethics & Society
7.
3
GEN112
Islamic Law of Business Transactions
8.
3
TM202
Technology in Business
9.
3
GEN302
Creative Thinking and Reasoning
Foundation Courses (51 Credit Hours)
S.No
Credit Hrs.
CODE
TITLE
1.
3
MGT201
Principles of Management
2.
3
MKT201
Principles of Marketing
3.
3
TMBA352
Business Analytics in HR
4.
3
TMBA33
Business Analytics in Marketing
5.
3
ACT201
Principles of Accounting
6.
3
TMBA371
Business Analytics in Finance
7.
3
FIN301
Financial Management
8.
3
TMBA473
Business Analytics for Supply Chain
9.
3
ECO401
Business Economics
10.
3
TMBA231
Introduction to Business Analytics
11.
3
TM203
Database Management Systems
12.
3
TM341
Digital Transformation in Business Organization
13.
3
TMBA232
Analytics in Python
14.
3
TM501
Enterprise Resource Planning
15.
3
TM331
Management Information Systems
16.
3
MGT402
Business Research Methods
17.
3
TMPM221
Introduction to Project Management
Elective Courses (any 10 courses from following – 30 Credit Hours)
S.No
Credit Hrs.
CODE
TITLE
1.
3
TMBA351
Business Analytics Tools
2.
3
TMBA361
Advanced Business Analytics
3.
3
TMBA475
Predictive Analytics
4.
3
TMBA471
Machine Learning
5.
3
TMBA472
Data Mining and Warehousing
6.
3
TMBA474
Advanced Power BI and Tableau
7.
3
TMBA481
Management Issues in Business Analytics
8.
3
TMBA482
Balance Score Card and Performance Management
9.
3
TMBA483
Current Topics in IT and Business Analytics
10.
3
TM505
Database Design & Applications
11.
3
TM506
Concepts and Practice of Dss Modelling
12.
3
TM507
Business Process Management
Project
CODE
TITLE
3
TMBA511
Capstone Project
SEMESTER WISE SCHEME OF STUDY
Semester ~ 01
S.No.
Course Code
Course Title
1
TM201
IT in Business
2
QNT302
Mathematics and Statistics for Business
3
MGT201
Principles of Management
4
MKT201
Principles of Marketing
5
ACT201
Principles of Accounting
6
GEN107
Business English 1
Semester ~ 02
1
TM202
Technology in Business
2
TM203
Database Management System
3
GEN202
Introduction to Sociology
4
ECO401
Business Economics
5
GEN108
Business English II
6
GEN103
Understanding Quran-I
Semester ~ 03
1
TM331
Management Information System
2
TMBA231
Introduction to Business Analytics
3
TMBA232
Analytics in Python
4
FIN301
Financial Management
5
GEN303
Oral Communication
6
GEN109
Islamic Studies
Semester ~ 04
1
GEN201
Introduction to Psychology
2
TM341
Digital Transformation in Business Organization
3
MGT402
Business Research Methods
4
QNT401
Statistical Inference
5
GEN401
Business Communication and Report Writing
6
TMPM221
Introduction to Project Management
Semester ~ 05
1
TM501
Enterprise Resource Planning
2
TMBA352
Business Analytics in HR
3
TM508
Accounting Information Systems
4
GEN113
Pakistan Studies
5
TMBA353
Business Analytics in Marketing
6
GEN302
Creative Thinking and Reasoning
Semester ~ 06
1
Elective 1
2
Elective 2
3
Elective 3
4
TMBA371
Business Analytics in Finance
5
GEN104
Understanding Quran-II
6
GEN203
Introduction to Philosophy
Semester ~ 07
1
Elective 4
2
Elective 5
3
Elective 6
4
Elective 7
5
GEN112
Islamic Law of Business Transactions
Semester ~ 08
1
Elective 8
2
Elective 9
3
Elective 10
4
GEN301
Business Ethics & Society
5
TMBA511
Project
Note: The department may change the sequence of courses in these streams as per the availability of resources. Course codes of general courses and basic business studies courses will be the same as approved by respective departments.