8th International Applied and Basic Research Conference

8th International Applied Business Research Conference (IABRC)
(21stand 22nd February 2024)

“Navigating Innovation, Sustainability, and Business Transformation: Pioneering the Business Landscape of Tomorrow”


The 8th International Applied Business Research Conference (8th IABRC) will be organized by the Faculty of Management Sciences, International Islamic University, Islamabad to be held on 21st and 22nd February 2024 at Faisal Mosque Complex, IIUI, Islamabad. 

With a focus on the future of the business world, this conference aims to bring together eminent research scholars, academicians, industry experts, social scientists, policymakers, entrepreneurs, and trainers from all over the world for a synergistic exercise to predict what the future holds for the business. 

We have been witnessing Economic disruptions, environmental change, political instability, health crises, diversity and inequalities, and fast-paced technological changes across the globe which have challenged the traditional approaches to managing organizations. To navigate the future it has become pertinent to employ innovation in each aspect of management in transforming future organizations to ensure sustainable growth.  

Business evolution has always been driven by innovation and the unwavering search for new concepts and solutions. Innovation is no longer a choice but inevitable for survival and growth.

This innovative environment necessitates a culture of ongoing learning, flexibility, agility, and adaptation. Through the development of revolutionary technologies, innovative business models, or ground-breaking marketing strategies, innovation helps businesses stay ahead of the curve by anticipating and meeting customer needs in real-time, and reacting quickly to technological advancements and disruptions. Innovation is the compass that points businesses towards the uncharted territories of the future.

Innovation drives business growth, but sustainability grounds them in moral obligation. Businesses are under increasing pressure to operate ethically and sustainably, as investors, regulators, and customers demand. For long-term survival, this is not just a moral duty but also a strategic imperative. Businesses are coming up with innovative ways to address social and environmental issues, which leads to the development of eco-friendly goods and services as well as more effective supply chains. Businesses protect their long-term survival while also making a positive impact on the world by promoting sustainability.

Business transformation is now essential for survival in a world of disruptive technologies, volatile markets, and changing consumer preferences. To stay flexible and competitive, transformation entails embracing digitalization, rethinking conventional business models, and restructuring organizations. Adaptability and evolution have become the defining characteristics that separate the successful from the unsuccessful.

Every aspect of an organization is affected by this change. Businesses are switching from rigid, hierarchical structures to flexible, decentralized ones. They are incorporating data-driven decision-making, reimagining customer experiences, and using artificial intelligence to automate repetitive tasks. Businesses that embrace this kind of change are better equipped to react swiftly and effectively to shifts in the market.

In a landscape of the transforming business world, success is now being redefined, reshaped, and, in many cases, revolutionized from the traditional paradigms that once defined it. Three interrelated and interdependent forces innovation, sustainability, and business transformation are responsible for this massive change. Together, they are creating a new frontier that will influence tomorrow's business environment.

In light of the present situation of the business world, there is a high responsibility on the researchers and stakeholders of the business world to sit together and devise strategies to deal with the challenges of the tech-savvy world and play a role in shaping a sustainable future. Keeping this in view, we are inviting scholars from around the world to this multidisciplinary conference and exchange their experiences and share their scientific research. The conference also responds to the universal call of action by the United Nations to protect and improve the lives of everyone everywhere. Focusing on the radical changes in the technology shift to attain social sustainability the present conference targets SDG’s quality education, decent work, economic growth, industrial innovation and infrastructure, and no poverty, by providing a platform where scholars, researchers, and practitioners deliver on multiple disciplines of management sciences, social sciences, and economics to work as a joint force for a sustainable future. 


The conference aims to develop a dynamic and supportive community of scholars and academicians by providing a platform to explore and share research ideas. It provides a unique avenue to explore how to reshape the future of the business world by discussing transformation through innovation and ensuring the current and future global demands of sustainability.

Main Events:

  1. Scientific Presentations on Main and Sub-Themes
  2. Round Table/Panel Discussion on the Conference Theme
  3. Doctoral Consortium
  4. Training Workshop on Research Tools/Software
  5. Online Session on Contemporary Issues with International Speakers and Experts
  6. Keynote Speeches from Eminent Scholars and Experts
  7. Session on Case Study Presentations

1.    Scientific Presentations on Main and Sub-Themes


We are welcoming empirical and theoretical research in the form of research papers that contribute to the conference's theme. Feel free to submit your research papers if they fall into any following or related themes. 

1.     Finance including sub-tracks 

Islamic Banking & Finance Financial Systems & Market
Corporate Finance & Asset Pricing Micro-Finance
Enterprise Risk Management Behavioral Finance 
Economics, international trade & banking International Finance
Financial ecosystem Fin-Tech
Socially responsible investments Financial inclusion

2.     Management including sub-tracks

Organizational Leadership Diversity & Inclusion 
Industrial Management Health Management
Organizational Theory Research methods
Project Management International Business
Career Management Public Administration
Strategic Management Organizational Behavior 
Corporate Social Responsibility Ethical Issues in Management
Tourism & Hospitality Management Human Resource Management
Supply Chain & Operations Management Negotiation & Conflict Management
Block Chain Technology Ecocitizenship
Social Sustainability AI in HRM
Management and Leadership in the Freelance industry Organizational Development & Change Management

3.     Technology and Project Management including sub-tracks

Cyber Security and Infrastructure E-Business/ E-Commerce
Integrated Information System Business Analytics
Knowledge Management Technology & Innovation Management
Big Data Analysis Digital Transformation and Governance Project Management in
the Public and Private Sector
Digital Transformation Role of Analytics in Project Management
Digital Entrepreneurship Risk Management
Crisis-Management Role of Project Management in Sustainability

4.     Marketing including sub-tracks

Marketing & Consumer Behavior Strategic marketing
Advertising Services Marketing
Islamic Marketing Consumer behavior
Social Media & Digital Marketing Role of Influencers and Bloggers

5.     Entrepreneurship

Entrepreneurial Management Entrepreneurial Finance
Entrepreneurial Marketing Technology-based Entrepreneurship Social

2.    Roundtable/ Panel Discussion on 

Navigating Innovation, Sustainability, and Business Transformation: Pioneering the Business Landscape of Tomorrow”

The purpose of the roundtable/panel discussion is to invite leaders, CEOs, Directors, and Policymakers to discuss this important theme. They can share their experiences to cope with novel ideas and solutions to address the challenges for the business in the era of business transformation through innovation in every aspect of the business to ensure a sustainable future. It will also help to make policy guidelines and strategies for a successful multi-faceted business transformation.

3.    Doctoral Consortium

This segment of the 8th IABRC aims to invite prominent researchers in each domain of Management Sciences to guide the MS/Ph.D. scholars and to facilitate and encourage them to pursue productive research in their respective areas of specialization. They will also discuss the contemporary issues in each area of study in management sciences to come up with possible solutions in their research work. 

4.    Training Workshop on Research Tools/Software

The training workshop aims to provide state-of-the-art training on the latest tools being used in management sciences research. The participants may include MS/Ph.D. students as well as faculty members. It will be comprised of two sessions on the following tools:

  1. Meta-Analysis and Bibliographic Research
  2. Research analysis using R and LateX


  1. Dr Muhammad Abbas
  2. Mr Hassan Javed
  3. Mr Imran Marwat

The training workshop will be conducted on 20th February, 2024.

The purpose of the training workshop include the following benefits:

  • Skill Development:

    Providing hands-on training to enhance participants’ skills in a specific area, such as technical skills, leadership skills, or communication skills.

  • Professional Development:

    Offering opportunities for attendees to acquire new knowledge, stay updated on industry trends, and further their professional growth.

  • Interactive Learning:

    Fostering interactive and participatory learning experiences that go beyond traditional lecture-style presentations. Workshops can engage participants through discussions, group activities, and practical exercises.

  • Problem Solving:

    Addressing specific challenges or issues within the industry or field and equipping participants with practical solutions.

  • Networking:

    Creating a platform for participants to connect, collaborate, and share experiences with like-minded individuals while learning new skills.

  • Implementation of Concepts:

    Providing a forum for participants to apply theoretical knowledge gained from the conference in a practical and hands-on setting.

  • Capacity Building:

    Strengthening the capacity of individuals or organizations by providing them with the knowledge and skills needed to excel in their roles.

  • Innovation and Creativity:

    Encouraging innovative thinking and creative problem-solving through interactive exercises and activities.

  • Continuing Education:

    Offering a platform for ongoing learning and development, allowing participants to stay abreast of the latest advancements and trends in their field.

5.              Online Session on Contemporary Issues with International Speakers and Experts

Join us for an exclusive online interactive session featuring a distinguished international speaker who is widely recognized for their expertise. This event promises an engaging exploration into cutting-edge insights, innovative strategies, and invaluable experiences shared by our esteemed speaker.

Event Highlights:

  • Global Perspective:

    Gain a unique global perspective as our renowned speaker draws from a wealth of international experiences and achievements, offering a comprehensive understanding.


  • Interactive Dialogue:

    This isn’t just a lecture; it's an interactive experience! Participants will have the opportunity to engage directly with the speaker through Q&A sessions and collaborative discussions.


  • Latest Trends and Best Practices:

    Our speaker will share insights on emerging concepts and proven strategies that have propelled them to the forefront of the industry.


  • Practical Takeaways:

    Walk away with actionable insights and practical takeaways that you can immediately apply to your work. The session is designed to provide tangible benefits, ensuring that your time is well invested.


  • Exclusive Access:

    This is your chance to interact with a thought leader who has left an indelible mark on the international stage. Seize the opportunity to gain exclusive access to the wisdom and experiences of a true trailblazer.

The online interactive session will be conducted on 20th February, 2024 at 8:00pm 

6.    Keynote Speeches from Eminent Scholars and Experts

Embark on a journey of intellectual exploration with our exclusive Keynote Speeches series featuring eminent scholars and experts in various management sciences areas.Immerse yourself in the latest advancements and groundbreaking research within the field of management sciences. Our esteemed speakers will share their knowledge and expertise, shedding light on innovative concepts shaping the future of management practices.

Thought-provoking Keynote Addresses:

Experience thought-provoking keynote addresses that go beyond conventional wisdom. Our speakers will delve into the forefront of their disciplines, offering a glimpse into the future of management sciences and providing attendees with fresh perspectives on critical issues.

Interactive Q&A Sessions:

Engage directly with our distinguished speakers during interactive Q&A sessions following each keynote address. This is your opportunity to pose questions, seek clarification, and participate in dynamic discussions that enrich your understanding of the topics presented.

7.    Session on Case Study Presentations

Embark on an entrepreneurial journey like never before with our riveting session on Case Study Presentations, a compelling exploration into the world of business innovation, challenges, and triumphs.

Immerse yourself in a diverse array of entrepreneurial case studies, ranging from startups to established businesses. Explore the unique challenges, pivotal moments, and innovative strategies that have defined the entrepreneurial journeys of our featured presenters. Gain practical insights and actionable takeaways for aspiring entrepreneurs. Each case study presentation is crafted to offer valuable lessons and addressing common challenges.


Conference Core Committee
1 Dr. Syed Zulfiqar Ali Shah,
Professor, Dean FMS

The committee shall be responsible for overall supervision of the event.

2 Dr. Zaheer Abbas,
Chairman DBA, FMS
3 Dr. Muhammad Faisal
Rizwan, Chairman, D-AF&C, FMS
4 Dr. Abdul Zahid Khan,
Chairman, D-T&PM, FMS
5 Dr. Abdul Raheman,
Professor, FMS
6 Dr. Tasneem Fatima,
Associate Professor, FMS
7 Dr. Muhammad Ali Asghar,
Assistant Professor , FMS
8 Dr. Zara Tahir
Assistant Professor, FMS

Conference Organizing Committee

1 Prof. Dr. Zulfiqar Ali Shah
Conference Chair

The committee shall be responsible for overall supervision of the event and to provide guidance to other committees

2 Dr. Tasneem Fatima
Chair Academics
3 Dr. Sara Qaisar
Co-Chair Academics
4 Dr. M. Ali Asghar Sandhu
Chair Administration
5 Dr. Omer Mehmood
Co-Chair Administration
6 Dr. Zara Tahir
Conference Secretary
7 Ms. Sadaf Manzoor
Co-Conference Secretary

Conference Secretariat Cell

1 Dr. Zara Tahir In-charge
2 Ms. Sadaf Manzoor Member
3 Dr. Syeda Zeenat Maryam Member
4 Dr. Mehwish Majeed Member
5 Ms. Iffat Rizwan Member
6 Mr. Farooq Hussain Secretary
7 Mr. Idrees  Member

For Submission: [email protected]

Conference Fee:
(including conference kit& 2 day lunch/tea)

For Presenters For Participants
PKR 6000 PKR 3000
50% fee discount for MS/PhD scholars  
Selected papers will be published in HEC Recognized

Conference Venue: 
Quaid-e-Azam Auditorium Complex, Faisal Masjid Campus, International Islamic University, Islamabad


Faculty of Management Sciences
International Islamic University, Sector H-10
Islamabad, Pakistan
For more details:  051-9257943