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1. Factors Customer behaviour vis-à-vis loyalty Model-South Asian perspectives Dr. Aftab Alam, Dr. Muteb Almarzuqui King Abdul Aziz University, Jeddah, Saudi Arabia
   
   
2. Critical Evaluation Of Print Media Advertisements: A Comparative Analysis Of Normal And Spread Ads Hafsa Iftikhar, Dr. Anjum Zia Lahore College for Women University, Lahore, Pakistan
   
   
3. Effect of Price, Services and Quality on Customer Satisfaction (An Emparical Study of Cellular Industry of Pakistan) Mudassar Naseem National University of Modern Languages, Islamabad, Pakistan
   
   
4. CSR And Organizational Performance-Evidence From Pakistan Salman Lodhi, Ambreen Raja, Sidra Aslam Army Public College of Management Sciences, Rawalpindi, Pakistan
   
   
5. Why Pakistani Brands are recognized Internationally: An Exploratory Study Humayun Shaheen, Muhammad Hamid, Abdul Aleem, Inam Ullah Khan Army Public College of Management Sciences, Rawalpindi, Pakistan
   
   
6. Outcomes Of Customer Satisfaction In Hotel Industry. A Study Of Hotel Industry In Pakistan Faryal Ghafoor, Raheela Malik Army Public
   College of Management Sciences, Rawalpindi, Pakistan
   
   
7. Determining Factors That Influence the Mobile Marketing Acceptance among University Student M. Faheem Ashraf Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Islamabad, Pakistan
   
   
8. CRM Practices in Banks: Comparative Analysis of Public and Private Sector Banks in Ludhiana City Mr. P.P Singh, Ms. Rajpal Kaur, Ms.
   Pallavi Dawra Punjab College of Technical Education, Ludhiana, India
   

1. Cause Related Marketing campaigns and Consumer Purchase Intentions:
   The mediating role of Brand Awareness and Corporate Image Israr Ahmad International Islamic University, Islamabad, Pakistan
   
   
2. Societal Marketing: A Donation or Investment Mian Rehmanuddin International Islamic University, Islamabad, Pakistan
   
   
3. Consumers’ Attitudes towards Non-local Products: A Case of Pakistan Muhammad Nisar Khattak International Islamic University,
   Islamabad, Pakistan
   
   
4. Consumer perception of Corporate Social Responsibility in Azad Kashmir: An empirical study Nazia Akbar Kiani International Islamic
   University, Islamabad, Pakistan
   
   
5. Franchisee’s Satisfaction and its impact on Loyalty with the Franchise Quratulain Itrat Baig International Islamic University, Islamabad, Pakistan
   
   
6. Affects Of Intrinsic and Extrinsic Food Quality on Consumer Purchase Decision: A Survey of Islamabad Local Food Market Saima Kanwal International Islamic University, Islamabad, Pakistan
   
   
7. The Attitude And Role Of Customers On Adoption Of New Consumer Products Shumaila Shabir International Islamic University, Islamabad, Pakistan
   
   
8. Environmental Friendly Products: Factors and their influence on green purchase decision Yaseen Mahmood International Islamic
   University, Islamabad, Pakistan

1. Ethical Issues In Time Limited Price Promotion Amna Safdar International Islamic University, Islamabad, Pakistan
   
   
2. Antecedents Of Customer Satisfaction And Its Outcomes: A Study Of Pakistani Service Sector Imran Saeed International Islamic University, Islamabad, Pakistan
   
   
3. How Viral Marketing shapes target audience perception? Javed Ali Lashari International Islamic University, Islamabad, Pakistan
   
   
4. Preference towards Store Brand: impact of trust in customer-retailer relationships Nadeem Ahmad Awan International Islamic University, Islamabad, Pakistan
   
   
5. Impact Of Public Service Announcements On Public Nousheen Tariq Bhutta International Islamic University, Islamabad, Pakistan
   
   
6. An Empirical Investigation to determine factors of Corporate and Product Branding Strategies in Pakistan Shabnam Naz International
   Islamic University, Islamabad, Pakistan
   
   
7. Consequences of Product Attributes Mariam Javed International Islamic University, Islamabad, Pakistan
   
   
8. Green Marketing: A General Perception M. Ali Shahid International Islamic University, Islamabad, Pakistan

Session II

1. The Impact Of Personality On Perceived Customer Relationship Management Inam ul Haq International Islamic University, Islamabad,
   Pakistan
   
   
2. Awareness And Willingness For Branded Recycled Goods In Pakistan. Khushbakht Khan International Islamic University, Islamabad, Pakistan
   
   
3. Factors Affecting Pakistan’s University Students’ Purchase Intention towards Foreign Apparel Brands Naeemullah International Islamic
   University, Islamabad, Pakistan
   
   
4. Bridge Between Advertising And Brand Value: A Financial Approach Qaiser Abbas International Islamic University, Islamabad, Pakistan
   
   
5. Impact Of Service Quality On Student Satisfaction Saba Bashir International Islamic University, Islamabad, Pakistan
   
   
6. Impact Of Promotion On Students’ Enrollment: A Case Of Private Schools In Pakistan Shahid Nawaz Khan International Islamic University, Islamabad, Pakistan
   
   
7. The Moderating Impact Of Customer Psychographic Characteristics On The Relationship Between Customer Satisfaction And Loyalty Zuee Javaira International Islamic University, Islamabad, Pakistan
   
   
8. Consumer Ethnocentrism, Product’s Country Image, Cultural Sensitivity And Intention To Purchase Local Products---Evidence From
   Pakistan Tazeem Ali Shah International Islamic University, Islamabad, Pakistan

1. Impact of Privatization on Firm’s Performance: Evidence from Pakistan Ammara Yasmin International Islamic University, Islamabad,
   Pakistan
   
   
2. Marketing Communication by Cellular Companies in Pakistan and its effects on Cultural Values Syed Imran Haider International Islamic
   University, Islamabad, Pakistan
   
   
3. The Analysis Of Telecom Services And Switching Intention: MNP And Its Effects On Pakistan Telecom Market Rizwan ul Haq
   Qureshi International Islamic University, Islamabad, Pakistan
   
   
4. Post Purchase Antecedents: Interplay Between Buyer Regret, Social Classes And Product Types Afzaal Ali International Islamic University, Islamabad, Pakistan
   
   
5. Religiosity And New Product Adoption Hafiz Ateeq Ahmad International Islamic University, Islamabad, Pakistan
   
   
6. Examine Of Consumer Income Influence on Consumer Loyalty Misbah Shahzadi International Islamic University, Islamabad, Pakistan
   
   
7. Impact of Religious Outlook of Salesperson on Credibility: A Pakistani Perspective Rao M. Khalid International Islamic University,
   Islamabad, Pakistan
   

Session II

1. Service Quality, Word of Mouth and Trust: Drivers to Achieve Patient Satisfaction Mudassar Shehzad International Islamic University,
   Islamabad, Pakistan
   
   
2. Cause-Related Marketing: The Impact Of Cause’s Attributes On Consumer’s Purchase Intention Nasir Abbas International Islamic
   University, Islamabad, Pakistan
   
   
3. Antecedents Of Emotions On Organizational Performance Shreehan Shahid International Islamic University, Islamabad, Pakistan
   
   
4. The Impact Of Personality On Trust Of Customer: Mediating Role Of Perceived Service Quality Ahmad ur Rehman International Islamic
   University, Islamabad, Pakistan
   
   
5. Comparative Study Of Organizational Citizenship Behaviour & Brand Equity Fauzia Syed International Islamic University, Islamabad,
   Pakistan
   
   
6. Marketing Strategies Impact on Small Industries Performance Irfan Ali International Islamic University, Islamabad, Pakistan
   
   
7. Organizational Learning And Its Impact On The Relationship Between Market Orientation And New Product Performance Quratulain
   Khair International Islamic University, Islamabad, Pakistan
   
   
8. An Integrative Framework For Consumer Behavior: Evidence From Pakistan Saqib Ilyas International Islamic University, Islamabad,
   Pakistan

1. Organizational Citizenship Behavior in relation to different Leadership styles Usma Ali, Shaista Waqar National Institute of Psychology, Quaid-e-Azam University, Islamabad, Pakistan
   
   
2. Factors causing the dissatisfaction of university teachers in Pakistan. Agha Khurram Army Public College of Management Sciences,
   Rawalpindi, Pakistan
   
   
3. Entrepreneurship-Management of Technological Innovation Dr. Satish Taneja Bharati Vidyapeet’s Institute of Management & Research, New Delhi, India
   
   
4. Knowledge, skills and Competency of 1st line Managers Hyder Ali Khwaja Sukkur Institute of Science and Technology, Sukkur, Pakistan
   
   
5. Learning Outcomes of Business Education and Employability Jehanzeb Shah Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Islamabad, Pakistan
   
   
6. Relationship Between Perceived Importance Of Training And Training Motivation Wajiha Shaukat, Momna Anwar National Institute of
   Psychology, Quaid-e-Azam University, Islamabad, Pakistan
   
   
7. Self Determination and Work Motivation among Employees of Public and Private Banks Sadaf Tariq National Institute of Psychology,
   Quaid-e-Azam University, Islamabad, Pakistan
   
   
8. Causes Of Counterproductive Behaviour (CWB) In The SME Sector of Pakistan” Saira Qayyum Army Public College of Management Sciences, Rawalpindi, Pakistan
   

1. Perceived Problems of High and Low Grade Achievers of Constituent Colleges and Universities M. Mudassir Ghafoor, Prof. Dr. Ehsan Malik, Nida Iqbal University of Punjab, Gujranwala, Pakistan
   
   
2. Building High Trust Organizations: A Study of its Antecedents Arooj Gulfam, Gulfam Khan Khlid National University of Modern Languages, Islamabad, Pakistan
   
   
3. Big Five Personality Traits and Job Stress Shiza Toor, Samia Minhas, Mehwish Mushtaq, Irum Mehmood International Islamic University, Islamabad, Pakistan
   
   
4. Attitude and perception of youth towards suicide bombing in capital of Pakistan Shoaib bin Naeem, Jamila Khatoon, Shahid Hussain, Aamir Ghafoor International Islamic University, Islamabad
   
   
5. Relationship between Organizational Structure, Job Characteristics and Job Satisfaction Shaista Waqar, Dr. Mahnazir Riaz National
   Institute of Psychology, Quaid-e-Azam University & Peshawar University
   
   
6. Study On Transformational Leadership Behaviour In Sales Person In Corporate Banking Sector In Sri Lanka Nalin Abeysekera Open University of Colombo, Srilanka
   
   
7. HR strategies’ ‘fit’ with business strategies Qurat-ul-Ain Khair International Islamic University, Islamabad
   
   
8. Self Determination And Work Motivation Among Employees Of Private And Public Banks Anila Khurshid National Institute of Psychology,
   Quaid-e-Azam University, Islamabad, Pakistan
   
   
9. Impact Of Authentic Leadership On Organization Performance Shahid Nawaz Khan International Islamic University, Islamabad, Pakistan

1. The effectiveness of teaching through collaborative learning using case studies in management information systems in Pakistan Aamer Ghafoor Chaudhry, Shoaib bin Naeem, Imran Ghafoor, Shahid Hussain Khokhar, Jamila Khatoon Warsi, Jehanzeb Khan Hamdard University, Islamabad Campus, Pakistan
   
   
2. The Impact Of Cellular Phone On The Education In Sindh Dr. Niaz Ahmed Bhutto, Falahuddin Butt, Ali Raza & Mona Shafique Sukkur Institute of Business Administration, Sukkur, Pakistan
   
   
3. e-Government Integration Khubaib Ahmed Qureshi HIMS, Hamdard University, Karachi, Pakistan 4 The Analysis Of Clinical Information System At Operational Level In Private Hospitals Of Pakistan Shahid Hussain Khokhar, Amir Ghafoor, Shoaib bin Naeem, Sumaira Khattoon, Sumaira Naveed Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Islamabad, Pakistan
   
   
4. Impact of Critical Factors on ERP Acceptance A Study in Public Sector of Pakistan Rashid Shafiq International Islamic University, Islamabad, Pakistan
   
   
5. Adoption of Internet Shopping Behavior in Pakistan: An Empirical Investigation Rabia Mukhtar International Islamic University, Islamabad, Pakistan
   
   
6. Environment for Innovation: Gaining Competitive Advantage Saqib Ilyas, Dr. Farooq Hussain International Islamic University, Islamabad,
   Pakistan

1. Short Selling As A Hedging Tool And Its Analysis In Pakistan Faiza Tariq International Islamic University, Islamabad, Pakistan
   
   
2. Impact Of Firm Specific Factors On Profitability Of Firms In Food Sector: Nausheen Tariq, Sidra Bukhari, Arshad Hasan International Islamic University, Islamabad, Pakistan
   
   
3. Stock Exchange – A Key Institute In Econo-Financial Stability Hira Nizamani, Shiffa Mariam Isra University, Hyderabad, Pakistan
   
   
4. Takaful (Islamic Insurance) and its implication in Pakistan’s Insurance Companies Zainab Moin Fatima Jinnah Women University, Rawalpindi
   
   
5. Islamic Banking: The Fast Spreading Industry in World Dr. Imamul Haque Aligarh Muslim University, Aligarh, India
   
   
6. Microfinance- Innovation Of Products Needed Fayaz Ahmad Lone Aligarh Muslim University, Aligarh, India
   
   
7. Impact of Mergers and Acquisition (M&A) of Banks on their Profitability Muhammad Amir Bahauddin Zakariya University, Multan, Pakistan
   
   
8. Impact of Privatization on Firm’s Performance: Evidence from Pakistan Habib Ahmad International Islamic University, Islamabad, Pakistan
   
   
9. Performance Of Individual Life Insurance In Pakistan’s Economy Shazia Iqbal Khalid International Islamic University, Islamabad, Pakistan
   
   
10. Risk management (R.M) practices on the organizational performance of Pakistan’s Telecom sector Waqas Haider Askari Bank, Rawalpindi, Pakistan

1. Development Of Manufacturing Strategy: An Empirical Study in Pakistan Irfan Butt, Adeel Tariq Lahore University of Management Sciences, Lahore, Pakistan
   
   
2. Gender Equity in Education, Pakistan Jamila Warsi Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Islamabad, Pakistan
   
   
3. Social Responsibility of Business Organizations: An Islamic Perspective Masooma Batool, Sadia Manzoor Fatima Jinnah Women University, Rawalpindi, Pakistan
   
   
4. A comparative investigation of the gender differences in their level of depression, anxiety and psychological resilience among working married and unmarried men and women Nargis Munir, Nasir Ahmad, Saima Munir Foundation University, Rawalpindi, Pakistan
   
   
5. Impact of Authentic Leadership On Organizational Performance Shahid Nawaz Khan International Islamic University, Islamabad, Pakistan
   
   
6. Creativity: A Driving Force behind Yield Management Amjad Shamim International Islamic University, Islamabad, Pakistan

1. Relationship between Organizational Communication Climate and Interpersonal Conflict Management Bushra Hassan Malik National
   Institute of Psychology, Quaid-e-Azam University, Islamabad, Pakistan
   
   
2. Impact Of HR Practices As Perceived On Employee Performance In The Banking Sector Of Pakistan Nida Zaigham Ripha International University, Rawalpindi, Pakistan
   
   
3. Relationship between Intrinsic and Extrinsic Motivation in relation to Transformational, Transactional and Laissez faire Leadership Styles Razia Hussain, Raiha Aftab National Institute of Psychology, Quaid-e-Azam University, Islamabad, Pakistan
   
   
4. Relationship between Cultural Dimensions and Public Relations Nishwa Iqbal International Islamic University, Islamabad, Pakistan
   
   
5. Employees Keenness To Engage In Customer Oriented Behavior And Perception Of Justice Hafiz Muhammad Jamil International Islamic University, Islamabad, Pakistan
   
   
6. China’s Plastic Manufacturing Industry A Threat For Pakistan Manufacturing Industry Sabahat Mahmood International Islamic University, Islamabad, Pakistan
   
   
7. Marketing Of New Technology Trends: Impact On Agricultural Field Growth Mahwish Waheed International Islamic University, Islamabad, Pakistan
   
   
8. Practice of Moral Philosophies in Different Organizations of Pakistan: Employees Point of view Muhammad Umar, Muhammad Hassan International Islamic University, Islamabad, Pakistan
   
   
9. Employment Of Physically Handicapped And Corporate Citizenship Of KFC In Pakistan Jaweria Tariq International Islamic University,
   Islamabad, Pakistan